As an organization, we are always striving to ensure that the public understands our goals and functions. We therefore appreciate all letters, questions and comments from individuals who seek clarification on what tasks the Broadcasting Commission performs.
Recently, a letter was published in the Gleaner by a cable subscriber concerned about her rights. More specifically, she wanted to know why only some cable channels were given permission to broadcast the Olympics, and whether—as she is a paying customer—it is a breach of her rights to be unable to watch the Olympics on some international cable networks. The letter can be viewed here.
This question is, of course, an understandable one. It’s frustrating when we switch to one of our favourite channels expecting them to show our favourite sporting event, and are instead presented with a blank screen. As an organization, however, we would like to emphasize the fact that the Broadcasting Commission does not play a role in the contractual agreements made between cable operators and broadcasters and sporting committees, agents or representatives.
A cable channel originating in the United States must gain distribution/broadcast rights for any content which is transmitted. In the case of the Olympics, they purchase such rights from the International Olympic Committee, their agents or other persons who have secured distribution rights. Rights are generally secured for specific media, e.g. Terrestrial Television, and specified territories, e.g. Jamaica or the USA.
Programme blackouts occur when a cable channel has not secured the rights to broadcast a particular programme, or has not secured the rights to broadcast in a particular country. A cable channel, therefore, cannot broadcast the Olympics in Jamaica unless it has secured the rights to this content.
The Broadcasting Commission’s role is to monitor and regulate the electronic media, balancing the interest of consumers, the industry and the creative community in implementing public policy and law. As an organization, we only become involved in these arrangements if and when there is an infringement of copyright.
If a customer is dissatisfied with his/her cable service, we urge him/her to first take up the issue with the cable provider. We would also like to remind members of the public that Olympic coverage will be available on local channels and cable channels that have secured rights clearance for Jamaica from the International Olympic Committee.
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